Church of the Customer Blog just published their list of the ten biz books that will chang your business life. This is a great blog that is all about word of mouth, customer evangelism and citizen marketers. Here's their list:
1. Influence: The Psychology of Persuasion by Robert B. Cialdini (Collins; 1998) The title says it all. A must-have classic.
2. The Experience Economy by B. Joseph Pine and James H. Gilmore (Harvard Business School Press; 1999) Business is theater and to not understand this fundamental point is to miss several rungs of the loyalty ladder.
3. Selling the Dream by Guy Kawasaki (Collins; 1992) How Guy did it at Apple and how you can do it for your organization.
4. The Anatomy of Buzz by Emanuel Rosen (Currency; 2002) Emanuel retraces the word-of-mouth roots for a software program he once was in charge of marketing and uncovers an entire world of network of buzz creators.
5. Diffusion of Innovations by Everett M. Rogers (Free Press; 1962) It's big and academic, but Rogers laid the foundation for so much of what we now take for granted today.
6. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (Portfolio; 2003)
Seth sure knows how to create unforgettable terminology. Today, everyone talks about being "remarkable;" that began with this book.
7. The Republic of Tea by Mel Ziegler, Patricia Ziegler and Bill Rosenzweig (Currency Doubleday; 1992) Not knowing anything about it, I first bought this book for a buddy of mine in 1992 because he's a Bubba tea drinker. He raved about it and after having read it, I know why: A company's well-defined cause is the underpinning to its grassroots growth.
8. The Secrets of Word-of-Mouth Marketing: How To Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman (American Management Association; 2001) George's book is a jam-packed with ideas on how to make word of mouth happen.
9. Secret Service by John DiJulius (American Management Association; 2003) John owns several high-end salons in Ohio that have grown exclusively via word of mouth; John explains how he did it, step by step.
10. What's on your list?
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