Groundswell, by Charlene Li and Josh Bernoff

There's an interesting interview on Lee Odden's Online Marketing blog with Charlene Li, vice-president of Forrester Research about her new book written with Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies

Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book Groundswell does a fantastic job at just that.

We met Charlene at BlogHer Conference last year, and she's one of the most knowledgeable experts on blogging and social technology research. In her interview with Lee, she mentions several CEO blogs that are well done, and some of the problems inherent in executive blogging.

Read the interview, and buy the book, if you want to understand what's coming next for using social technologies for marketing large and small.