Branding Books: What you need to know to get known

Recently Denise and I (The Blog Squadtm) did some research for a workshop on Branding and Blogging. I'd like to share some books on branding you'll want to read. Even if you already have a name for your business, it's never too late to find a good/better/best name for your information products and programs.

Here's a list of our favorites:

POP! Stand Out in Any Crowd, by Sam Horn (I love this book!)

The Anatomy of Buzz: How to Create Word of Mouth Marketing, by Emanuel Rosen

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy, by Barry Feig

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business, by Richard Maxwell & Robert Dickman

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, by Bryan & Jeffrey Eisenberg

Career Distinction: Stand Out by Building Your Brand, by William Arruda and Kirsten Dixson (listen to our interview with William Arruda)

Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, by Steven Van Yoder

Any other branding/marketing books you'd like to add?