BizBook Nuggets

So Many Books, So Little Time

Just because you get the book doesn't mean you read them. And the pile just keeps getting taller, the desk space smaller. Is anyone else out there struggling to get more reading time?

Tonight we're featured the Dive of De-Stress and Time Management, Ruth Klein. Here's some information about this teleseries presentation. No charge, but registration is required.

Time Management: Learn productivity tips from Ruth Klein
Conversations with Experts presents...

How to Make Time to Get your Work Done Without Going In Circles or Insane
Wednesday, June 21, 2006, 8:30 p.m. ET
Guest Expert:  Ruth Klein, www.ruthklein.com

What do you, Warren Buffet, Bill Gates and Katy Couric have in common?  You all have 24 hours in one day.  Ruth Klein will share with you how to turn insanity into clarity, overwhelm into focus, and energy into productivity.  What you will hear in this interview:

• The five biggest time robbers in your work day
• Three ways to increase your daily energy for more accurate and focused productivity
• The most effective way to prioritize calls, emails, tasks and errands
• Finding the time to blog, create products, market your business and still have a life
• How to identify your lifestyle motivation to exceed your business goals

Ruth Klein is a results-oriented Performance Strategist and "Action" Coach for small business owners, entrepreneurs, authors, speakers and consultants in the areas of Time Management and Productivity; Personality-Based Online/Offline Marketing and National Publicity.

Ruth has penned five books, the most recent can be found in bookstores and will be a PBS special in Spring 2007 - Time Management Secrets for Working Women (Sourcebooks).  The Everything Sales Rep book (Adams) will be coming out in the Fall 2006.

Ruth as well as several of her clients have been in the Wall Street Journal, Good Morning America, Larry King Live and other top publicity venues.

Register:  www.ConversationsWithExperts.com

If you cannot attend the Conversation, you can pre-order the audio program for only $4.95.  The audio will be $9.95 after the Conversation. Save 50% and pre-order now.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Publish a Tips Booklet to Boost Your Business: a Conversation with Paulette Ensign

Paulette Ensign is an expert in marketing with Tips Booklets. Don't miss our Conversation with Expert Teleseries this Wednesday, 8:30 p.m. ET, and learn how you can write and publish a tips booklet and boost your business.

Paulette is well known in the marketing arena with tips booklets; she is known as the Booklets Queen, having sold over a million of these clever publications. She wrote an interesting post on her blog this week, called "I Wanna Publish a Book, I Wanna Be On Oprah, I Wanna..."

I agree with Paulette: far too many professionals know they need to get a book published, but never find the time to do it. Truth is, publishing a book is time consuming and not always worth it. Writing a shorter version in the form of a tips booklet may get the job of marketing done without wasting time, money and energy. But you need to learn how to do it right.

I met Paulette in Washington DC at the book conference, and had the pleasure of getting to know her at dinner. Turns out she lives 3 blocks away from my house in Del Mar! Paulette has a great sense of humor, and a finely tuned eye for what works in business.

Here's the skinny on the Conversation this Wednesday. The call is without charge, unless you want to order the audio recording, but registration is required over at Conversations with Experts.

Paulette Ensign, Tips Products International

Are You Waiting for Your Cat to Bark?

Here's an enthusiastic endorsement of a new book about the new ways of marketing to customers. The book is Waiting for Your Cat to Bark? by Jeffrey and Brian Eisenberg, and it will be released June 12. But Michele Miller is so taken by this book that she's offering people bonuses just for announcing it. Here's what Michele, of WonderBranding marketing to women blog has to say:

"The wait is over... not for your cat but for the book itself. Waiting For Your Cat to Bark? the newest book from Jeffrey and Bryan Eisenberg (along with the incomparable Lisa Davis) hits the shelves June 12th."

(Remember A Call to Action? Same authors.)

"Having read a pre-publication copy, I can assure you this is one book you're going to want to get your hands on. Plain and simple, it's all about persuading customers to do business with you when they ignore marketing. And this team of authors does a heck of a job. Read an excerpt from the book here. .

"In the book, you'll learn:

• How the customer's buying process works in a cross-channel, new media-driven marketplace
• Why customers respond differently today than they used to
• How to use the Web to generate persuasive momentum across multiple channels
• How the various touch-points within a business affect each other
• How to guide prospects through the buying process at every customer touch-points
• How personality traits influence customer behavior online and offline
• How to anticipate the different angles from which customers approach your business
• How to identify and provide meaningful answers to your customers' questions at each stage of their buying process
• How to begin implementing Persuasion Architecture™ techniques for your business

"In addition to the book, you also get an 80-minute DVD of a conversation about the book that took place between the Eisenbergs and some of the great marketing minds of the day (yes, I'm in the audience and no to your other question).

"You can also read reviews from folks like Seth Godin, Jeffrey Gitomer and Roy H. Williams. Do I believe in this book? So much so that I've already ordered multiple copies for clients, colleagues and friends.

"And if you purchase your books by June 15th, I'll sweeten the pot. For every book purchased, I'll donate $2 to the Grameen Foundation, reducing global poverty by providing microbusiness financing opportunities to individuals around the world. (Just send me a copy of your receipt)

"For each of you who posts a blog announcing the publication of Waiting for Your Cat to Bark? I'll send you a copy of the book itself.

"Yes, it's worth that much. This is a book everyone in the business world is going to be talking about very soon - why not be one of the first?"

Thanks, Michele. I trust you. I'll go buy a copy; and you can send one to me to offer as a gift to someone.