BizBook Nuggets

Writing for Your Blog: A Conversation with Copyblogger Brian Clark

How Copywriting Skills Bring Both Traffic and Sales
Wednesday, May 31, 2006, 8:30 p.m. ET
Guest Expert: Brian Clark, Copyblogger

Why all the fuss about business blogging? Unlike the static websites of the early web, a business blog is a dynamic web presence that attracts new prospects, establishes a relationship with them, and allows them to effortlessly become a client or customer. 

A blog is a lead generation and customer relationship management tool all in one, but only if you tell a story that matters to your target market. 

Copywriting is the art of selling with words and getting people to take action —whether your goal is publicity or a sale —and it’s the secret to achieving your Internet marketing goals.

Brian Clark is a serial entrepreneur who makes his living from the Internet and the written word, thanks to his knowledge of copywriting and direct marketing.  Because Brian is not a copywriter for hire, he literally bets his own money on his writing every day, and he is sold on the benefits of blogging for business.  As a former attorney, Brian has been in the persuasion business his entire professional life, but enjoys going to work a whole lot more these days.

Register:  www.ConversationsWithExperts.com

If you cannot attend the live event, you can pre-order the audio program and save 50%.  Order now for $4.95.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Harvard Biz Press: Results-Driven Manager

Here's a great series of crucial topics for managers put out by the Harvard Business School Press: The Results-Driven Manager.

This week I read Presentations that Persuade and Motivate. Since no one can avoid having to make a presentation forever, (although I try my darnest!) this book is important. Making presentations - to clients, employees, peers, and supervisors - has become an integral part of any successful person's job.

This book helps you to customize your message, read and react to your audience's body language, tackle tough questions, and deliver memorable closings audiences will act on.

Gimme some of that! Next week Denise and I are putting on our Blog Squad biz suits and flying off to Washington DC. We are on two panels at the Publishers Marketing Association University, before the big book event, BEA.

On Wednesday we are on Debbie Weil's panel about using blogs for writing and marketing a book.

On Thursday, we are speaking with Suzanne Falter-Barns on automatic book marketing.

And if you are in the area, come see us, we'll buy you a cup of coffee.