I am a big fan of Ram Charan and love his writing (Execution, What the CEO Wants You to Know, Confronting Reality, The Leadership Pipeline). Now he's got a new book out, Profitable Growth is Everyone's Business: 10 Tools You Can Use Monday Morning.
Thanks to Professor Charan's book publicist, Anna Suknov, here's an article that speaks about the ideas in his newest book:
Convert Ideas into Growth
By Ram Charan
Author of Profitable Growth
© 2004 by Ram Charan. Profitable Growth Published by Crown Business a division of Random House, Inc. 2006
Ideation is the flow of ideas that can be converted into growth on a consistent basis. Ideas for new products and/or services can come from two places: inside your organization or outside of it. Let's deal with the internal sources first.
I sometimes hear CEOs saying, "We don't have enough ideas inside our organization. They aren't flowing, and the ones that do surface aren't very good."
Frequently, their explanation for why that is the case is that they have hired the wrong people, or that they are just not creative enough.
That is possible, of course, but I find it is rarely the true explanation.
The reason there may not be enough ideas could be as simple as people not believing that you, the leader, are serious about wanting growth, and so they focus their attention elsewhere. If the leader just talks a good game about growth, but doesn't take action, then people see through him immediately.
Another likelihood: The ideas are there, but they are buried under layers of bureaucracy that keep them from surfacing.
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