BizBook Nuggets

A Conversation with Expert Molly Gordon, Niche Marketing for Professionals

Molly Gordon: Name Your Niche

Conversations with Experts presents...

  Name Your Niche Now
Wednesday, February 1, 2006,8:30 p.m. ET
Guest Expert: Molly Gordon, Authentic Promotion

Yes, you CAN have a narrow niche without cramping your style. Molly Gordon, Master Certified Coach and author of Authentic Promotion: Grow Your Business and Feed Your Soul, has shown hundreds of professionals how to name a niche that works for them, a niche narrow enough to make their products and services stand out without cramping their style or limiting their creativity.

In Authentic Promotion, Molly explains that a niche does not have to be cold, dark, and cramped (yuck). Using the ecological model, she shows that each individual occupies a unique niche, a place in which they give and receive the greatest benefit, a place where they belong. Find this niche and you will find that your confidence and conviction about marketing your business goes WAY up. You will be able to make simple, memorable statements about your work that will connect with your “just-right” client without struggle or hype.

Molly Gordon is an internationally recognized Master Certified Coach, who has shown hundreds of men and women worldwide how marketing can lead to both material and spiritual fulfillment. In her book and audio program, Authentic Promotion, Grow Your Business, Feed Your Soul, Molly explains the approach she used to create a thriving business. Her e-zine, Authentic Promotion®, has over 10,000 readers, and her articles are reprinted widely. She has recently launched a blog at www.shaboominc.com/blog .

Register:  www.ConversationsWithExperts.com

If you cannot attend the Conversation, you can pre-order the audio program for $4.95.  After the Conversation the price will be $9.95.  Use this link to order now.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Conversations with Experts presents...

  Name Your Niche Now
Wednesday, February 1, 2006,8:30 p.m. ET
Guest Expert: Molly Gordon, Authentic Promotion

Yes, you CAN have a narrow niche without cramping your style. Molly Gordon, Master Certified Coach and author of Authentic Promotion: Grow Your Business and Feed Your Soul, has shown hundreds of professionals how to name a niche that works for them, a niche narrow enough to make their products and services stand out without cramping their style or limiting their creativity.

In Authentic Promotion, Molly explains that a niche does not have to be cold, dark, and cramped (yuck). Using the ecological model, she shows that each individual occupies a unique niche, a place in which they give and receive the greatest benefit, a place where they belong. Find this niche and you will find that your confidence and conviction about marketing your business goes WAY up. You will be able to make simple, memorable statements about your work that will connect with your “just-right” client without struggle or hype.

Molly Gordon is an internationally recognized Master Certified Coach, who has shown hundreds of men and women worldwide how marketing can lead to both material and spiritual fulfillment. In her book and audio program, Authentic Promotion, Grow Your Business, Feed Your Soul, Molly explains the approach she used to create a thriving business. Her e-zine, Authentic Promotion®, has over 10,000 readers, and her articles are reprinted widely. She has recently launched a blog at www.shaboominc.com/blog .

Register:  www.ConversationsWithExperts.com

If you cannot attend the Conversation, you can pre-order the audio program for $4.95.  After the Conversation the price will be $9.95.  Use this link to order now.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Forbes: Best Biz Books 2005

The editors of Forbes and Forbes.com select the best of the biz-book crop.

What's interesting about Forbe's best biz books list are two things: 1.) their commentary on why Freakonomics didn't make the cut of the top 5 for 2005, and 2.) the slide show that presents a blurb on each book.

It's worth clicking right on over right now, to see this - it only takes a minute. Click the link to read the full story right here.

Tom Antion Shares Secrets for Speakers this Wednesday

This week's Conversations with Experts teleseminar is really special. We've invited our mentor, Tom Antion to come speak with our group of professionals. If you've never heard Tom speak, and aren't familiar with his work, don't miss this call at 8:30 p.m. ET.

Denise and I attend a lot of seminars, both on and off line, and we've heard many of the Internet marketing experts. They are all pretty good, but Tom is really special. He's got a great sense of humor, cuts through all the hype and tells it like it is.

So we hired him for a year long mentorship program. We wouldn't spend that kind of big bucks on anybody not worth their salt. Here's the skinny:

Tom Antion, Antion & Associates

Wake ‘em Up: How Any Professional can Use Public Speaking to Skyrocket Their Career . . . and make a ton of money too.

Being able to stand up in front of a crowd and WOW! them can make you more money than you could ever imagine. WOWING a crowd doesn’t mean you are juggling ten bowling balls or doing a fire eating and sword swallowing act. It means giving the audience members great information that will help them and delivering it with an appropriate amount of humor and involvement.

The master at not only doing this, but teaching it as well is our guest on this week’s call, Tom Antion. Tom will be sharing the secrets, tips and techniques used by top level professional speakers who must “knock ‘em dead” every time they speak.

Conversations with Experts is sponsored by The Blog Squad and the Build a Better Blog System.

The calls are free, but you must register here.

This week's Conversations with Experts teleseminar is really special. We've invited our mentor, Tom Antion to come speak with our group of professionals. If you've never heard Tom speak, and aren't familiar with his work, don't miss this call at 8:30 p.m. ET.

Denise and I attend a lot of seminars, both on and off line, and we've heard many of the Internet marketing experts. They are all pretty good, but Tom is really special. He's got a great sense of humor, cuts through all the hype and tells it like it is.

So we hired him for a year long mentorship program. We wouldn't spend that kind of big bucks on anybody not worth their salt. Here's the skinny:

Tom Antion, Antion & Associates

Wake ‘em Up: How Any Professional can Use Public Speaking to Skyrocket Their Career . . . and make a ton of money too.

Being able to stand up in front of a crowd and WOW! them can make you more money than you could ever imagine. WOWING a crowd doesn’t mean you are juggling ten bowling balls or doing a fire eating and sword swallowing act. It means giving the audience members great information that will help them and delivering it with an appropriate amount of humor and involvement.

The master at not only doing this, but teaching it as well is our guest on this week’s call, Tom Antion. Tom will be sharing the secrets, tips and techniques used by top level professional speakers who must “knock ‘em dead” every time they speak.

Conversations with Experts is sponsored by The Blog Squad and the Build a Better Blog System.

The calls are free, but you must register here.

Office Politics: Survival of the Savvy

I'm researching for an article on office politics, and came across this book: Survival of the Savvy: High-Integrity Political Tactics for Career and Company Success. Authors are Rick Brandon, Ph.D., and Marty Seldman, Ph.D.

The authors put forth that we can no longer refer to office politics as a "dirty pool" kind of game. Instead we need to learn to use it ethically and with integrity.

This same message is put forth by Samuel Bacharach, McKelvey-Grant Professor of Labor Management and Director of the Institute for Workplace Studies at Cornell University, in his book, Get Them on Your Side: Win Support, Convert Skeptics, Get Results (Platinum Press, 2005.

Political competence is so important that everybody needs it. It isn't taught in B-schools, and nobody really mentions it. But it's never been more critical than it is today in organizations where positional power carries less weight.

"It's the ability to understand what you can and connot control, when to take action, who is going to resist your agenda and whom you need on your side," says Bacharach. "It's about knowing how to map the political terrain and get others on your side, as well as lead coalitions."

It's critical and you'd expect more books that address how to develop finely tuned political skills.

Others than Art Kleiner's Who Really Matters: the Core Group Theory of Power, Privilege, and Success, I haven't read much on this topic. Have you? What do you recommend for reading about office politics?

Promoting Your Books & Services

Overcoming the Fear of Self-Promotion
Wednesday, January 18, 2006, 8:30 p.m. ET
Guest Expert: C.J. Hayden, author, Get Clients Now

What is it that makes you hesitate to broadcast your accomplishments and capabilities? Reluctance to promote yourself holds you back from achieving personal fulfillment and financial success. You can vanquish this fear and learn to promote yourself effectively! Here's what you will learn:

• How to overcome your resistance to marketing and selling
• The seven basic fears of self-promotion and how to manage them
• What to do when fear masquerades as procrastination and avoidance
• Strategies for reprogramming your inner critic
• Three powerful ways to tell people about your capabilities without bragging or selling
• How to promote yourself with an attitude that serves you instead of sabotaging you

C.J. Hayden is the best-selling author of  Get Clients Now! and the new Get Hired Now! C.J. is a Master Certified Coach who has taught thousands of coaches and other self-employed professionals to make a better living doing what they love. She works with clients one-on-one, and leads workshops and teleclasses internationally. You can read her articles on marketing in more magazines and web sites than she can keep track of. Find out more about C.J. Hayden.

Register Now: ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Overcoming the Fear of Self-Promotion
Wednesday, January 18, 2006, 8:30 p.m. ET
Guest Expert: C.J. Hayden, author, Get Clients Now

What is it that makes you hesitate to broadcast your accomplishments and capabilities? Reluctance to promote yourself holds you back from achieving personal fulfillment and financial success. You can vanquish this fear and learn to promote yourself effectively! Here's what you will learn:

• How to overcome your resistance to marketing and selling
• The seven basic fears of self-promotion and how to manage them
• What to do when fear masquerades as procrastination and avoidance
• Strategies for reprogramming your inner critic
• Three powerful ways to tell people about your capabilities without bragging or selling
• How to promote yourself with an attitude that serves you instead of sabotaging you

C.J. Hayden is the best-selling author of  Get Clients Now! and the new Get Hired Now! C.J. is a Master Certified Coach who has taught thousands of coaches and other self-employed professionals to make a better living doing what they love. She works with clients one-on-one, and leads workshops and teleclasses internationally. You can read her articles on marketing in more magazines and web sites than she can keep track of. Find out more about C.J. Hayden.

Register Now: ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Overcoming the Fear of Self-Promotion
Wednesday, January 18, 2006, 8:30 p.m. ET
Guest Expert: C.J. Hayden, author, Get Clients Now

What is it that makes you hesitate to broadcast your accomplishments and capabilities? Reluctance to promote yourself holds you back from achieving personal fulfillment and financial success. You can vanquish this fear and learn to promote yourself effectively! Here's what you will learn:

• How to overcome your resistance to marketing and selling
• The seven basic fears of self-promotion and how to manage them
• What to do when fear masquerades as procrastination and avoidance
• Strategies for reprogramming your inner critic
• Three powerful ways to tell people about your capabilities without bragging or selling
• How to promote yourself with an attitude that serves you instead of sabotaging you

C.J. Hayden is the best-selling author of  Get Clients Now! and the new Get Hired Now! C.J. is a Master Certified Coach who has taught thousands of coaches and other self-employed professionals to make a better living doing what they love. She works with clients one-on-one, and leads workshops and teleclasses internationally. You can read her articles on marketing in more magazines and web sites than she can keep track of. Find out more about C.J. Hayden.

Register Now: ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

You Know You Have a Book Inside You

Author 101: What You Need to Know

I am posting this important announcement because I want to help you be successful with writing. If you know you have a book inside you, then let's see about getting it out to the world.

Here's what you need - a new helpful resource about authoring and publishing your book.

It's a fantastic new book series called "Author 101" and I believe it could be the definitive guide for authors to follow to get published and become bestsellers.

Rick Frishman and Robyn Spizman have a whole team behind them helping to promote their new series. They've written the note below, and I highly recommend you look into it.

http://BestSellerPromotions.com/author101/

PS - I'm looking forward to using what they teach this year to create our own publishing success story.

** Here's the note from Rick Frishman's team **

I am posting this important announcement because I want to help you be successful with writing. If you know you have a book inside you, then let's see about getting it out to the world.

Here's what you need - a new helpful resource about authoring and publishing your book.

It's a fantastic new book series called "Author 101" and I believe it could be the definitive guide for authors to follow to get published and become bestsellers.

Rick Frishman and Robyn Spizman have a whole team behind them helping to promote their new series. They've written the note below, and I highly recommend you look into it.

http://BestSellerPromotions.com/author101/

PS - I'm looking forward to using what they teach this year to create our own publishing success story.

** Here's the note from Rick Frishman's team **

How Can You License Your Knowledge?

Licensing Your Info Products

Here's a good idea for generating ongoing income: license your knowledge. What information do you have that could help other people earn money? If you've written a book, how can you turn that into a program you can teach others to use in a workshop or training program?

This weeks Conversation with Experts features two enterprising ladies, Suzanne Falter-Barns and Milana Leshinsky. Here's the scoop:

Licensing for Profits: Conversation with Milana Leshinsky & Suzanne Falter-Barns

Licensing for Profits: How to Give Your Business a Quantum Boost by Licensing Your Workshops, Coaching Programs, and Other Intellectual Property
Wednesday, January 11, 2006, 8:30 p.m. ET
Guest Experts: Milana Leshinsky and Suzanne Falter-Barns

Have you ever considered licensing your materials and your concepts to other coaches, trainers and consultants? Besides a great revenue resource, licensing also allows you to jump ahead of the "pack" and take a shortcut into the big leagues in your field. Suzanne and Milana will share their secrets of licensing intellectual property for profit, and show you how to create your licensing program; what should be included in your program; where to find people who want to buy it; and how to train your licensees.

Suzanne Falter-Barns has been licensing her coaching workshop for 2 years, and has not only reached thousands of people worldwide with her brand, but also made $102,000 in revenue from this workshop alone!

Milana Leshinsky licensed her materials years ago, and continues to reap the benefits to this day.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Here's a good idea for generating ongoing income: license your knowledge. What information do you have that could help other people earn money? If you've written a book, how can you turn that into a program you can teach others to use in a workshop or training program?

This weeks Conversation with Experts features two enterprising ladies, Suzanne Falter-Barns and Milana Leshinsky. Here's the scoop:

Licensing for Profits: Conversation with Milana Leshinsky & Suzanne Falter-Barns

Licensing for Profits: How to Give Your Business a Quantum Boost by Licensing Your Workshops, Coaching Programs, and Other Intellectual Property
Wednesday, January 11, 2006, 8:30 p.m. ET
Guest Experts: Milana Leshinsky and Suzanne Falter-Barns

Have you ever considered licensing your materials and your concepts to other coaches, trainers and consultants? Besides a great revenue resource, licensing also allows you to jump ahead of the "pack" and take a shortcut into the big leagues in your field. Suzanne and Milana will share their secrets of licensing intellectual property for profit, and show you how to create your licensing program; what should be included in your program; where to find people who want to buy it; and how to train your licensees.

Suzanne Falter-Barns has been licensing her coaching workshop for 2 years, and has not only reached thousands of people worldwide with her brand, but also made $102,000 in revenue from this workshop alone!

Milana Leshinsky licensed her materials years ago, and continues to reap the benefits to this day.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Licensing for Profits: How to Give Your Business a Quantum Boost by Licensing Your Workshops, Coaching Programs, and Other Intellectual Property
Wednesday, January 11, 2006, 8:30 p.m. ET
Guest Experts: Milana Leshinsky and Suzanne Falter-Barns

Have you ever considered licensing your materials and your concepts to other coaches, trainers and consultants? Besides a great revenue resource, licensing also allows you to jump ahead of the "pack" and take a shortcut into the big leagues in your field. Suzanne and Milana will share their secrets of licensing intellectual property for profit, and show you how to create your licensing program; what should be included in your program; where to find people who want to buy it; and how to train your licensees.

Suzanne Falter-Barns has been licensing her coaching workshop for 2 years, and has not only reached thousands of people worldwide with her brand, but also made $102,000 in revenue from this workshop alone!

Milana Leshinsky licensed her materials years ago, and continues to reap the benefits to this day.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.