BizBook Nuggets

Who is Tom Evslin and Why Is He Writing a Blook?

You're invited to this Wednesday (Nov. 30, 8:30 p.m. ET) to a Conversation with Expert Tom Evslin, of Hackoff.com.

Blooks - More choice for readers; more opportunity for authors

Book publishing is undergoing the same Internet-induced disruptive change in marketing, promotion and distribution that has confounded the traditional music industry. Readers benefit from increased choice and online access to content including fiction; authors will benefit from reduced barriers to publication.

Blogs are both a new distribution platform for fiction and a new marketing and promotional channel. Although some readers will always prefer a book they can hold in their hands, online books can have interactive features which traditional books don’t including reader interaction, subscription be emailed or RSS feed, and linked online support material.

hackoff.com: an historic murder mystery set in the Internet bubble and rubble is written by Tom Evslin, the exCEO of an Internet company who is a well-known blogger. The blook (book on a blog) includes a faux company website, an online store, a wiki, and a user forum. Although the book will have a hard-cover edition, the Internet is its first distribution platform and the basis for its publicity campaign.

To learn more about Tom Evslin and his part in the evolution of the Internet, go here.
Register: www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System: www.BuildaBetterBlogSystem.com

Encouraging the Heart: Kouzes & Pozner

Encouraging the Heart:
A Leaders Guide to
Rewarding and Encouraging Others
Jossey-Bass:  The Jossey-Bass Business and Management Series
James M. Kouzes and Barry Z. Pozner (2003)

   
Synopsis presented by Randy Mayeux for www.15MinuteBusinessBooks.com

Workers are people, and people flourish when encouraged. It is the task of leaders to continually, perpetually, encourage the hearts of the people they lead.

This story is a constant reminder to us of the power of a very simple principles of human performance:   people like to be recognized for doing their best.

Encouragement increases the chance that people will actually achieve higher levels of performance.  (p. xii). 

Encouraging the Heart is about the dichotomous nature of leadership.  It’s about toughness and tenderness.  Guts and grace.  Firmness and fairness.  Fortitude and gratitude.  Passion and compassion.  Leaders must have courage themselves, and they must impart it to others.  This book is about how leaders effectively give of their hearts so that others may fully develop and experience their own.  (p. xvi). 

To be credible, leaders must do what they expect others to do.  (p. xix).

Encouraging the Heart is ultimately about keeping hope alive.  Leaders keep hope alive when they set high standards and genuinely express optimism about an individual’s capacity to achieve them.  They keep hope alive when they give feedback and publicly recognize a job well done.  They keep hope alive when they give their constituents the internal support that all human beings need to feel that they and their work are important and have meaning. 

They keep hope alive when they train and coach people to exceed their current capacities.  Most importantly, leaders keep hope alive when they set an example.  There really is nothing more encouraging than to see our leaders practice what they preach.  (p. xx). 

• The heart of the matter:  the basic human need to be appreciated for what we do and who we are.

Leaders:

• challenge the process
• inspire a shared vision
• enable others to act
• model the way
• encourage the heart

1. The heart of leadership:  people need encouragement to perform at their best.

• people are starved for recognition

2. The seven essentials of encouraging

1. Set clear standards
2. Expect the best
3. Pay attention
4. Personalize recognition
5. Tell the story
6. Celebrate together
7. Set the example

• leaders understand the value of celebrating together
• leaders set the example
• leaders continually challenge others to “move forward”

Peter F. Drucker Passes Away

I learned about the death of Peter F. Drucker while at the ICF Conference in San Jose, CA on Nov. 11th. Since then, I've been wanting to write a long article summarizing all his good writing, biggest concepts and major contributions to business thought. An impossible task. I've even put off this blog post about him, for fear that I would not do justice to his memory.

I've opted instead to give you a few links to articles about him on other blogs. In the meantime, I'm rereading some of my favorite Drucker books, and suggest you do too. If you have other links about him to share, please hit the comment link below and tell us.

Death of a Coach shared by John Agno on his Coaching Tip blog.

These links come from CEO Read Blog:

The Economist -- Trusting the teacher in the grey-flannel suit

Wharton School of the University of Pennsylvania -- Farewell, Peter Drucker: A Tribute to an Intellectual Giant

BusinessWeek -- The Man Who Invented Management: Why Peter Drucker's ideas still matter

Forbes -- Peter Drucker’s Final Interview

The Wall Street Journal -- In His Words

USA Today -- Management guru Drucker told it like it was

Inc.

-- Flashes of Genius
-- Peter's Principles
-- The Uber Mentor
-- When Peter Drucker Speaks

Learning about Lean -- Drucker Tribute

Evolving Excellence -- Rest Well, Peter Drucker

BusinessPundit.com -- Peter Drucker Got it Right

Drucker Archives -- a little bit of everything Drucker

Leader to Leader Institute

-- Several quotes from various "Thought Leaders"
-- Links to a lot of Peter Drucker articles

Blog Squad Featured by 1ShoppingCart.com

1ShoppingCart.com Features The Blog Squad

Wow!  The Blog Squad strikes again.  Shop Talk, the online newsletter for 1ShoppingCart and their many private label systems, features us and the Build a Better Blog ebook in their November newsletter's Merchant Spotlight.

This past Wednesday we interviewed Martin Wales, VP at 1ShoppingCart about the powerful automated shopping cart/marketing system.  Then he turns around and features us in their newsletter. Very cool.  Thanks, Martin! 

P.S.  Check out Martin's other business, Customer Catcher and sign up for his marketing tips.  He's good.

P.S.S. Need to automate your systems? Use my affiliate link to try out the best shopping cart system around. Thanks!

Blog Squad in Coaching Insider

Blog Squad Interviewed by The Coaching Insider

During last week's International Coach Federation's 10th Annual Conference, your's truly -- The Blog Squad, was interviewed by Ken Winston Caine of The Coaching Insider.  You can check out The Blog Squad intereview here.

During last week's International Coach Federation's 10th Annual Conference, your's truly -- The Blog Squad, was interviewed by Ken Winston Caine of The Coaching Insider.  You can check out The Blog Squad intereview here.

Dallas Book Club Reaches New Readers Virtually

At the ICF Conference in San Jose last week, Karen Rawson, of www.PDPerspectives.com extended an invitation to BizBook Nugget Readers to join the Friday Virtual Book Club.

This Friday they will review two important books:

Crucial Conversations by Kerry Patterson, et al, and Encouraging the Heart by James M. Kouzes and Barry Z. Posner, as featured in a special report,  “The Essential 15 – If you haven’t read these 15 books, you’re behind the curve!” available at www.15MinuteBusinessBooks.com.

At www.15MinuteBusinessBooks.com, they help you quickly grasp the key concepts of important business books so that you can hone in on the ones that are most important to you for your in-depth reading.

Hear Randy Mayeux and Karl Krayer deliver live synopses two great books. You’ll receive a 6-page outline for each book including key quotes, and you’ll get to participate in a discussion on applying the concepts, led by Professional Coach Karen Rawson.

Randy Mayeux and Karl Krayer are in their 8th year of delivering live synopses of business books to Dallas audiences. Their events are open to the public on the first Friday of every month for a networking breakfast and the synopses, and they give their presentations to major corporations in Dallas and Fort Worth as well. While the monthly live events focus on current best sellers, the
Virtual Book Club is a chance to dig into detail on both current books and those that have remained
popular over a long period.

To sign up, go here.

Conversation with Martin Wales, 1ShoppingCart.com

Martin Wales from 1ShoppingCart.com joins us for a Conversation

How to Make More CASH Online With Automated Systems
www.ConversationsWithExperts.com
Wednesday, November 16, 2005, 8:30 p.m. ET
Guest Expert: Martin Wales, www.1ShoppingCart.com

Get practical tips and powerful insights from Martin Wales.  He’s a marketing specialist and business development expert who works with one of the Internet’s leading ecommerce providers.  Listen in and model the leaders for the latest in online sales and marketing success!

A few simple changes bring you immediate and impressive results, whether you have a traditional offline business or pure online presence.  Using the right STRATEGY, you're guaranteed to increase your sales and your profits today.

Martin Wales is featured in the #1 Best Seller Success Secrets of Online Marketing Superstars by Mitch Myerson and a co-author of Walking With The Wise Entrepreneur along with Suze Orman, Robert Kiyosaki, Harvey Mackay and Donald Trump. He's published internationally and in several MBA programs. He's also a technology marketing columnist, talk-radio and TV personality. Martin's the former host The Entrepreneur Magazine E-Biz Show, Customer Catcher Radio, and Business Break television.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

How to Make More CASH Online With Automated Systems
www.ConversationsWithExperts.com
Wednesday, November 16, 2005, 8:30 p.m. ET
Guest Expert: Martin Wales, www.1ShoppingCart.com

Get practical tips and powerful insights from Martin Wales.  He’s a marketing specialist and business development expert who works with one of the Internet’s leading ecommerce providers.  Listen in and model the leaders for the latest in online sales and marketing success!

A few simple changes bring you immediate and impressive results, whether you have a traditional offline business or pure online presence.  Using the right STRATEGY, you're guaranteed to increase your sales and your profits today.

Martin Wales is featured in the #1 Best Seller Success Secrets of Online Marketing Superstars by Mitch Myerson and a co-author of Walking With The Wise Entrepreneur along with Suze Orman, Robert Kiyosaki, Harvey Mackay and Donald Trump. He's published internationally and in several MBA programs. He's also a technology marketing columnist, talk-radio and TV personality. Martin's the former host The Entrepreneur Magazine E-Biz Show, Customer Catcher Radio, and Business Break television.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

10 Best Books About Customers

Church of the Customer Blog just published their list of the ten biz books that will chang your business life. This is a great blog that is all about word of mouth, customer evangelism and citizen marketers. Here's their list:

1. Influence: The Psychology of Persuasion by Robert B. Cialdini (Collins; 1998) The title says it all. A must-have classic.

2. The Experience Economy by B. Joseph Pine and James H. Gilmore (Harvard Business School Press; 1999) Business is theater and to not understand this fundamental point is to miss several rungs of the loyalty ladder.

3. Selling the Dream by Guy Kawasaki (Collins; 1992) How Guy did it at Apple and how you can do it for your organization.

4. The Anatomy of Buzz by Emanuel Rosen (Currency; 2002) Emanuel retraces the word-of-mouth roots for a software program he once was in charge of marketing and uncovers an entire world of network of buzz creators.

5. Diffusion of Innovations by Everett M. Rogers (Free Press; 1962) It's big and academic, but Rogers laid the foundation for so much of what we now take for granted today.

6. Purple Cow:  Transform Your Business by Being Remarkable by Seth Godin (Portfolio; 2003)
Seth sure knows how to create unforgettable terminology. Today, everyone talks about being "remarkable;" that began with this book.

7. The Republic of Tea by Mel Ziegler, Patricia Ziegler and Bill Rosenzweig (Currency Doubleday; 1992) Not knowing anything about it, I first bought this book for a buddy of mine in 1992 because he's a Bubba tea drinker. He raved about it and after having read it, I know why: A company's well-defined cause is the underpinning to its grassroots growth.

8. The Secrets of Word-of-Mouth Marketing:  How To Trigger Exponential Sales Through Runaway Word of Mouth  by George Silverman (American Management Association; 2001) George's book is a jam-packed with ideas on how to make word of mouth happen.

9. Secret Service by John DiJulius (American Management Association; 2003) John owns several high-end salons in Ohio that have grown exclusively via word of mouth; John explains how he did it, step by step.

10. What's on your list?

What Bill and Warren Are Reading

This was just posted on the 800-CEO-Read Blog:

Buddies Bill Gates and Warren Buffet held a big Q&A event at the University of Nebraska in late September. They did a similar thing in 1997 at University of Washington. Fortune was there with them and interviewed the two afterwards. The first question was "[What is the] best book you've read lately?" And their answers were...

BUFFET: Katherine Graham's Personal History is sensational. I think everybody ought to read that.

GATES: There's one called The Bottomless Well, about energy, that I love. There's one about computer science, Ray Kurzweil's book--I have a preprint, so I'm not sure when it's coming out-- called Singularity Is Near, about artificial intelligence. The Tom Friedman book [The World is Flat] is supergood. Jeffery Sachs wrote a book called The End of Poverty, the Jack Welch book Winning came out this year, and don't forget [Jared Diamond's] Collapse, which is a follow-on to one of the best books of all time [Guns, Germs, and Steel].

Multiple Streams of Coaching Income

Have you heard about the rerelease of 'Multiple Streams of Coaching Income' by Andrea Lee?

The expanded version of the print book "Multiple Streams of Coaching Income: The Future of Coaching Is Now" by our colleague and friend Andrea J. Lee, is now available for ordering.  Originally released one year ago, this book has been called the coaching 'Book of the Decade' and has been beloved and ferociously dog-eared by coaches on five continents.

To make things fun for her 2nd edition, Andrea's brought together a slew of tools, real-time technical expertise, specialized virtual assistant support, email mentoring and other gifts-with-book designed to help you implement the concepts in the book.  Think of it like buying a new cookbook with awesome new recipes in it, and getting a set of perfect pots and pans that come with!

The special book-with-gifts is available until November 15, 2005, so grab your copy now by clicking this link.

If you've previously purchased the Limited Beta Edition of the book, you may want to get a fresh copy - I know you've written all over your last one! And at the same time, take advantage of the tools and gifts that come with the bright red cover.

Knowing Andrea as I do, I can tell you I think you'll find it's fun, highly useful, centered in the things that count - meaning and money, sustainably.

Grab your book with gifts here now and let me know how it goes!

Have you heard about the rerelease of 'Multiple Streams of Coaching Income' by Andrea Lee?

The expanded version of the print book "Multiple Streams of Coaching Income: The Future of Coaching Is Now" by our colleague and friend Andrea J. Lee, is now available for ordering.  Originally released one year ago, this book has been called the coaching 'Book of the Decade' and has been beloved and ferociously dog-eared by coaches on five continents.

To make things fun for her 2nd edition, Andrea's brought together a slew of tools, real-time technical expertise, specialized virtual assistant support, email mentoring and other gifts-with-book designed to help you implement the concepts in the book.  Think of it like buying a new cookbook with awesome new recipes in it, and getting a set of perfect pots and pans that come with!

The special book-with-gifts is available until November 15, 2005, so grab your copy now by clicking this link.

If you've previously purchased the Limited Beta Edition of the book, you may want to get a fresh copy - I know you've written all over your last one! And at the same time, take advantage of the tools and gifts that come with the bright red cover.

Knowing Andrea as I do, I can tell you I think you'll find it's fun, highly useful, centered in the things that count - meaning and money, sustainably.

Grab your book with gifts here now and let me know how it goes!