Leadership by Persuasion

I've been intrigued by the concept of leading by persuasion for a while. How do you get someone to join you in a project or change effort when you have no formal authority over them? And even when you do have authority, you may be hesitant to use it. Many people don't respond well to authoritative pressure.

My research took me to a Harvard Business Essentials book called Power, Influence, and Persuasion, Sell Your Ideas and Make Things Happen. This little guide is extremely valuable for any leader or manager.

So I wrote a 1800-word article called Leadership by Persuation, and am making it available as a newsletter topic. Please visit www.customizednewsletters.com to read a synopsis. The article is available for use in your own newsletters, either as is, or you can modify it and add your own stuff.

You can order a shorter version, 900 words, or a nugget, 600 words, with the main ideas summarized. This makes an excellent base for a newsletter where you can add your own experiences and personalize it for your own coaching/consulting clients and readers.

Let me know how I can help you create valuable content for your newsletters and blogs. Send me an email.