Best Marketing Books for 2005

Another good book review from Jack Covert over on the MarketingProfs.com site. He highlights three great marketing books in such a way to make me surf on over to Amazon and order. His picks are:

Brand Hijack: Marketing without Marketing by Alex Wipperfurth (Portfolio, 288 Pages, $24.95, hardcover, February 2005)

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin (Portfolio Publishers, 175 pages, $23.95, hardcover, May 2005)

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, edited by Seth Godin (Portfolio Books, 180 Pages, $19.95, hardcover, October 2005)

Bag the Elephant: How to Win & Keep BIG Customers by Steve Kaplan (Bard Press, 190 pages, $19.95, hardcover, August 2005)

Read why here.