According to Marcus Buckingham, the one thing great leaders have, above all else, is clarity. Leadership integrity, passion, vision, and optimism may be important, but above all else, the leader must be clear about four elements for the future:
1. Who do you serve?
2. What are your core strengths?
3. What is the core score to be measured?
4. What actions, both symbolic and systematic, will create the future?
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These ideas and concepts are attributed to Marcus Buckingham, author of The One Thing You Need to Know:…About Great Managing, Great Leading, and Sustained Individual Success (Free Press, 2005). Buckingham is co-author of two best-selling books: First, Break All the Rules: What the World’s Greatest Managers Do Differently (coauthored with Curt Coffman) and Now, Discover Your Strengths (coauthored with Donald O. Clifton). He is a leading authority on employee productivity and the practices of leading and managing.
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