BizBook Nuggets

The On-again, Off-again Entrepreneur: Is This You?

I digress from my reading to bring you a special announcement of a rather unusual teleconference Wednesday May 18 at 5:30 p.m....

Anita Campbell of Small Business Trends fame is going to tell us about On-again, Off-again Entrepreneurship on Conversations with Experts free teleseries presented by myself and Denise Wakeman of Build a Better Blog Systems.

I was curious, so here are some questions Anita is going to answer on the call (it is free you just need to register to get the number):

1) What is an on-again off-again entrepreneur?  (someone who is an
entrepreneur, then an employee, and who repeats the cycle)

2) Who is the typical on-again off-again entrepreneur?  (could be any age,
any circumstances, but often falls into 3 scenarios: 20- or 30- something
who has to go for employment to earn enough to fund own business ventures;
someone who needs a more flexible lifestyle for a period of time such as new
Mom; or someone later in their career who has left the Corporate world to
start a business, and who may be lured back for short periods of Corporate
employment)

3) What should an OA-OA entrepreneur be doing to keep all options open
online for both employment opportunities and entrepreneurial ventures?
(create your own web presence that stays with you; keep up networking;
maintain relationships with past employers; develop relationships with other
entrepreneurs)

4) What are some of the best tools for maintaining an effective online
presence (personal domain name; blogs -- yours and other people's; LinkedIn;
Flickr; Amazon; IM; Skype; discussion boards; Del.icio.us; Yahoo groups;
email lists; podcasts)

5) What information should you place online and what not?  (Dos and don'ts)

6) What should you spend money on to generate a great impression, and when
can you get away with free services?

7) Networking: how do you manage all your contacts?  (Pick a good tool that
works for you:  Outlook; Plaxo; Act)

8) How do you measure your effectiveness?  (Google score)

Sounds interesting, doesn't it. Anita is creating a name for herself for spotting new trends among small business professionals. Don't miss this conversation. If you can't attend, you will get an audio link, but you must register to get it.

P.S. We give away at least two surprise bonus gifts on each call!

Patsi

Do You Learn by Listening to Others?

If you're like me, whenever I hear an expert talk informally about things that really matter, I am like a sponge! Books and classes are great, but nothing beats hearing someone who's good at what they do tell me how they do it, how they think, and how they put their principles into action.

That's why our teleseries Conversations with Experts on Wednesdays is having a big success. This Wed., May 4, at 8:30 p.m. is no exception.

This week we feature
Priya Shah who will discuss 'Using Blogs to
Market Your Products and Services.'  If you haven't
registered yet, there's still time.  Don't miss
this free Conversation with a highly respected blogger
who has about 10 blogs!

Blogging has given a voice to even the
non-technical layperson who has something to share
with the rest of the universe. If you want to
market your products and services online, blogs
are ideal personal branding vehicles that you can
use to share your expertise, grow your influence
and establish yourself as an expert in your field.

Priya Shah is a former journalist and currently
the CEO of eBrand360. Her areas of specialization
include internet publishing, internet marketing,
search engine optimization and business blogging.

You can register for the Conversation with
Priya Shah here.

P.S. If you also read my other blog, CoachEzines.com, excuse the
repetition. I just don't want you to miss this opportunity, the calls
are very interesting and useful, even if you aren't currently doing
a blog. Any professional can learn something from the experts we
have been interviewing, they are an unusually intelligent group of
people.

P.S.S. Just got back from Thailand and Singapore, and promise to
write this week about the books I read on my trip!

Patsi, your BizBook Worm