What's Wrong with Business Books?

Here's an interesting blog over at:

http://redcouch.typepad.com/weblog/2005/02/allan_jenkins_o.html

February 09, 2005
What's wrong with Business Books?

"Allan Jenkins over at Desirable Roasted Coffee ponders why we speed read through most business books.  His answer: because they are written on the 7th grade level. I think he's right, but I think writing at too low a level is one of many mistakes business writers can make as they dream of reaching the broadest of all possible audiences.

Robert and I talk about the things we do and the traps we hope to avoid.  Here are some of our thoughts to date:

Don't pontificate.We may know more about blogging than our readers, but that doesn't mean we know more. We will speak to our readers as intelligent colleagues. If they only went to the 7th grade, then we will assume they were very smart seventh graders.

The Red Couch will use the style of "a simple story, well told," a technique mastered by Tom Peters and Malcolm Gladwell, two of our favorite business auhors.

We will keep focused. This will be the hardest point to adhere to. Robert and I have lives filled with anecdotes. We will stick to the subject of why businesses should blog.  There is a great deal more to be said about either blogging or business, but we will leave the rest for future books or other authors. "

End of quote...

What do you think about the quality of business books? To comment, just click below...

Patsi
The BizBook Worm